After this presentation I realized that branding is a big field that companies must have a strong strategy behind their branding. The more your company services is real and honest, the more your product is sell and successful. If the branding is successful, it will build a strong and good image on people’s mind and convince them in indirect cleaver message.
I think here in Saudi Arabia we are facing this problems of having many companies that build a good image in the people’s mind while this services is not real therefore they give bad reputation for the company. For example all the travel agencies here are following the same strategies for giving that kind of offers where you can travel to any country with less prices and when you go to their offices they tell you that the ad they did is not contains all the thing they want to say. By this way, they decrease their businesses because they weren’t honest in the services that they marketing for or promoting for.
In conclusion, being an honest company is increasing the businesses and gets a good image in the consumer. Also it is important to know and observe what is your client’s needed and be honest with them.
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