In our presentation, I was talking about Niche Marketers. Niche Marketers is when you have a special product with special characteristics and it is focusing on what you want to sell and tend to be idealist products
In the book, the author was talking about international brand that goes under this specific kind of marketing like The Body Shop company which considered famous with their beauty product and using natural things to satisfy their target audiences. They shared in many campaigns to keep the environmental clean by using these natural substances in their product
The local example that I have talked about in our presentation is Nectar. Nectar have many branches around KSA, and they are also very famous for their beauty product: perfumes, make up, shower jell and others. Women who are taking care of their body and skin and always want to be shine and fresh are their target audiences. Nectar has also the same way of The Body Shop in keeping the environment clean because they believe in their product and what the product contain of natural things
As a result, we can be socially responsible by doing small things that can change a lot of things around us
links:
http://trmep.tamu.edu/cg/factsheets/rm1-2.pdf
http://www.thebodyshop.com/_en/_ww/values-campaigns/community-trade.aspx?
http://www.thebodyshop.com/_en/_ww/values-campaigns/defend-human-right.aspx?
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