As a graphic designer, I believe that having a strong concept behind any design in any designs field is a very important aspect. The more your concept is strong, the more the design will be remembered. The strong concept can play a big roll of any successful project or design in any field.
I think that having a strong concept and bad design is not working because design and concept cannot work separately. If for example, a big company had a bad logo but their logo based on a strong concept behind it is not strong enough because people are judging visually from what they see, the company will not put a description of what their logo is about. That is what I mean by having really powerful concept and powerful visual design as well.
Finally, we as designers have to have that impact on people by our designs and try our best to achieve the point of having strong concept as well as strong designs in all graphic designs field.
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